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Search Engine Optimization Methodology

Cubosquare has been offering Internet marketing solutions for over 5 years now and with our experience we have crafted a unique SEO methodology. Our SEO Methodology defines a process through which, right from inception to execution all the crucial aspects of an SEO campaign are researched /studied and a complete SEO strategy is defined to set the course of the campaign for eventual results.


UNDERSTANDING THE GAME


In order to begin with the search engine optimization of your website, it is important to comprehend the meat of your site. The meat is basically the elements carrying potential to affect your site's SEO.


SEED KEYWORD DRIVEN ANALYSIS


Seeds are keywords that define the base theme of the campaign and lie on the top line in the keyword value pyramid. Using these keywords competitors are identified (Approximately 5 Competitors) across the web, through all major search engines. These competitors are then evaluated through various analytic metrics to understand their strength and pitfall in terms of both On-Page and Off-Page optimization.


COMPETITOR ANALYSIS METRIC


Understanding how and what your rivals are doing to stay in the online market is of upmost priority. Competitive analysis metrics are devised to help you interpret your competitor's search engine optimization strategy intelligibly.

ON-PAGE OPTIMIZATION METRICS

Website Information Architecture

Internal Navigations Architecture

Page Layout Analysis

Meta Tags Analysis

OFF-PAGE OPTIMIZATION METRICS

Link Popularity analysis on major search engines

Off-page Competitor Strategy analysis




SELF COMPARITIVE ANALYSIS


To compete, it is important to know where you stand when compared with your competitor. A similar exercise is conducted on your website to understand the key SEO variables to see how your website measures up against your competitors.


2. FORMULATING THE SEO STRATEGY


Based on the above comparative study, an SEO strategy is devised in terms of both On-Page and Off-Page to ensure that your website has what it takes to get there (No.1). Our complete strategy is designed in accordance with the Google SEO guidelines and white hat SEO techniques to ensure utmost creditability.


3. IMPLEMENTATION


Now that you have built your search engine optimization strategy, it is important to focus on its appropriate implementation. Naturally, this too has a step-by-step process that is required to be followed diligently.

On-Page Website Optimization

Initial Website Analysis and Research

Advance Keyword Research

Website Architecture

On-Page Optimizing as per Search engine algorithms

Website Structure Optimization

Titles and Meta Tags Optimization

Content Optimization

Optimization of HTML Source Code

W3C Validations for Home Page

Images Optimization

RSS Feed Integration

Google Sitemap Creation and Submission

Google Analytics Setup

Off-Page Website Optimization

Link Building (One-Way / Reciprocal)

Directory Submission (Free / Paid)

Article Creation and Syndication

Forum and Blog Posting

Blog Reviews

Hosted Marketing Pages

Press Release Creation & Distribution

Social Media Optimization

Social Bookmarking







ANALYTICS - CAMPAIGN MONITORING & TWEAKING


Once the targets are set and implementation embarks on, the web site starts performing better on SERPs rankings, click-through rates, web site usability and conversion rates. Using a combination of web analytics, compile report on how your website is performing from a traffic and conversion perspective.

The enterprise class web analytics solution provides rich insights into your website traffic and marketing effectiveness. It gives you a way to analyze your traffic data in an entirely new way. With Analytics, monitoring your reports and getting automatic alerts of significant changes in data patterns is ensured. Also, it becomes much easier to strengthen your marketing initiatives accordingly and create higher converting websites.

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