Questions about the company
Priorities straight. You really want to accumulate essential data about the business, for example, when it began and why, the number of representatives it that has, who its rivals are, and so on. While a portion of this might be accessible on the web, assembling these subtleties straight from the original source is generally ideal.
That is mostly on the grounds that data on the web is frequently problematic, so this way you should rest assured about finding precise solutions. Yet in addition on the grounds that the translation of even the least complex questions can be dubious, and this in itself be exceptionally uncovering.
For instance, even the establishing date of an organization can be a wellspring of discussion, particularly on the off chance that the association had various names and pretenses previously or arose because of numerous consolidations. In such a case, what’s eventually considered the “right” answer isn’t really the significant thing. It’s getting your clients to open up and discuss the business in a manner that doesn’t seem as though dry promoting talk however is grounded in true genuineness and close to home connection.
1. What is your company/organisation/product/service name?
2. Can you describe your business?
3. What services or products do you provide?
4. How big is your company? (number of employees? revenue?)
5. How long has your company been established?
6. Why was your company started in the first place, and what was the motivation?
7. Who are your main competitors?
8. How do your competitors market themselves?
9. What sets your company apart from the competition?
10. What are the strengths of your company?
11. What are your weaknesses?
12. What are the long-term goals of the company? Where do you see your company in five years? Ten years? 30 years?
13. If you had to describe your business in one word, what would it be and why?
14. What are your company’s values and/or mission statement?
Questions about the branding
By and large, a logo configuration will really be a logo overhaul or a more negligible logo invigorate. You won’t be beginning without any preparation however expanding on and developing the current logo plan, or if nothing else following it. So it’s vital to pose a great deal of inquiries about how the client feels about the ongoing logo, as well as the more extensive visual personality and brand reason all in all. As a matter of fact, regardless of whether you’re tearing everything up and beginning once more, you want to pose these inquiries in case you wind up rehashing things about the old marking they could have done without!
15. What is the current logo?
16. Do you have a strapline or slogan that goes along with your logo?
17. Why are you looking to change the logo?
18. What words describe how you feel when looking at your current logo and branding?
19. What do you like and dislike about the current logo?
20. What do you want the new logo to accomplish?
21. What three attributes would you like your target audience to think of when looking at your new branding?
22. Which of these words is a better fit for your brand? Traditional or modern?
23. Which of these words is a better fit for your brand? Friendly or corporate?
24. Which of these words is a better fit for your brand? High end or cost-effective?
25. Which of these words is a better fit for your brand? Consumer or Trade? Why does your current branding use those colours, fonts, etc.?
Questions about the target audience
While planning a logo, you really want to realize who you’re planning it for. What’s more, that is not really the current crowd if the organization has any desire to create some distance from that crowd and focus on an alternate bundle of individuals. Without a doubt, a logo change is commonly important for a more extensive methodology to move the allure of a brand, for example, from a moderately aged to a more youthful segment. Just your client knows where they need to go with the brand, so it’s crucial to pose a far reaching series of inquiries like the ones beneath.
26. Who is the primary target audience?
27. What is the target audience’s age group?
28. Are they mainly male or female?
29. Where do most of your audience live?
30. What is the average household income of your target audience?
31. How do most of your customers find out about your company?
32. How do you plan to communicate with your target audience?
33. If your customers had to describe your company in one word, what would it be and why?
34. Are there any new markets you’d like to break into? If so, what would they be and why?