Congratulations you worked on a new website to replace your dated website and need to launch the update without tanking your current search engine results. So what steps should you take? Table of Contents 1. Establish Website Performance Metrics 2. Track Changes to Page URLs 3. Have a Stranger Test Your Website 4. Don’t Forget…
An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets: SEO-friendly website checklist Your website’s design and performance can impact your search rankings or even prevent your site from ranking. Use our checklist…
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Headings and subheadings represent the…
